Hey, I'm Sukhbir Singh Bal

Backend developer

Laravel and PHP developer with 4+ years of production work. I build the APIs, payment flows, dashboards and AI features behind real products, from the database to the screen your customer sees.

/01APIs and backends
/02Payments and billing
/03Dashboards and admin
/04AI features
/05Full platforms
About Punjab, India 00:00 IST Works in US and EU hours

I build the parts of a product that customers never see but always feel: the APIs, payment flows, dashboards and AI features that keep a business running.

4+Years building Laravel and PHP products
15+Projects delivered
100%Job success score on Upwork
10+Worldwide clients

Selected work

Platforms, products and systems I have built for clients, for an employer and for myself.

Client work Music tech

White-label music distribution platform

A branded platform where artists and labels release music to stores and track their money.

  • Separate artist and label experiences under distributor and super admin levels.
  • Catalog management, dashboards, payouts and a ticket-based support desk.
  • Store delivery and royalties run on an existing distribution API, so I built the layer around it.
  1. Artists and labels
  2. Custom app layer
  3. Distribution API
  4. Stores and royalties
LaravelCloudflare R2Backblaze B2VPS
Music distribution platform: admin overview, artist profile and support inbox
Client work AI product

AI funnel page builder

Type what you sell. It works out the kind of funnel you need and builds the pages.

  • Runs on Supabase: user sign-in, a Postgres database and file storage for every funnel, page and order.
  • Raising output quality so it stands next to the best AI design tools.
  • Adding the sales path: checkout on the client's own Stripe or PayPal, one-click upsells, receipts and delivery.
  1. Prompt
  2. Funnel type
  3. Pages
  4. Checkout and upsells
StripePayPalSupabaseLLM generation
OfferPress funnel dashboard on a laptop, with the AI page editor beside it
My product SaaS

Metric Music

One subscription for independent artists to plan releases and read their numbers, instead of paying for separate tools.

  • Release planning and analytics in the same place.
  • Built solo, from the first idea to the product.
  1. Artist
  2. Release plan
  3. Analytics
  4. One subscription
AnalyticsRelease toolsBuilt with Claude
Metric Music landing page on a laptop
My product Digital library

ThePunjabLib

A Punjabi digital library with author biographies and downloadable books, readable in English or Punjabi.

  • Admin panel for adding books and authors, with files stored on Cloudflare R2.
  • Two-language content and URLs, running in production on managed MySQL.
  • Earns through ads and donations.
thepunjablib.in
Laravel 11LivewireMySQLCloudflare R2
ThePunjabLib digital library: home, library and authors pages
Employer work Learning platform

Online course platform

The whole website and learning system for a large online training business, which I managed end to end.

  • 900+ courses, 60+ instructors and 1,000+ learners on one Laravel and SQL Server codebase.
  • Connected payments, store, CRM, file storage, automations and an AI feature.
  1. Learner
  2. Laravel LMS
  3. Payments and store
  4. CRM and storage
LaravelPHPShopifyHubSpot

What I build

Six kinds of work I take on, from a single integration to a full platform.

APIs and integrations

REST APIs with Sanctum or JWT, webhooks, and clean connections to the services your product depends on.

LaravelSupabaseMySQL

Payments and billing

Checkout, one-click upsells, receipts, subscriptions and payouts, wired in and tested end to end.

StripePayPalRazorpay

Dashboards and admin

Role-based admin panels and charts that your team can use every day without asking a developer.

FilamentChart.jsVue
AI

AI features

Lead-gen and support assistants, prompt-to-page builders and automations that run on their own, built into real products.

OpenAI APIClaudeCodex

Stores and sites

Shopify theme work, WordPress and WooCommerce builds, and Vue front ends that match the design.

ShopifyWordPressWooCommerce

Deploy and run

VPS setup, Cloudflare, managed databases and object storage, so what I build stays online.

CloudflareBackblazeVPS

Tech stack

The tools I build with. Hover or tap a pill to see how I use it.

AI stack

AI is a big part of my work, from lead-gen assistants to prompt-to-page builders.

Backend

Payments

Front end and CMS

Cloud and tools

Pick a toolto see how I use it.

Client reviews

Word for word from clients on my Upwork profile.

Upwork 5.0 on every review 100% Job Success Rising Talent

Sukhbir has been a pleasure to work with. He's prompt, very communicative, professional and executes diligently. It's actually a relief to find someone like him. His attention to detail is a unique characteristic compared to other Freelancers on this platform. Highly recommend working with him!

Fix Page Builder With My AI Funnel Building App Tool
Clear communicatorDetail orientedProfessional

Excellent experience working with Sukhbir. He understood the requirements quickly, communicated clearly, and delivered the work professionally. He was responsive, reliable, and willing to make adjustments when needed. Overall, a smooth and positive experience. I would definitely recommend him and would be happy to work with him again.

Web developer needed for Artist management platform
ReliableCommitted to qualitySolution orientedClear communicatorProfessional

How I work

Four steps, each with something you can see. You know the scope before I start and what you got after each stage.

Step 1

Discover

We start with your goal, your users and what already exists. If there is a codebase, I read it before I change it.

You get: a short written brief
Step 2

Scope

I split the work into milestones with one clear deliverable each, so cost and timing are visible up front.

You get: milestones and a plan
Step 3

Build

I build one milestone at a time and show working software, not a big reveal at the end. You pay as each piece lands.

You get: a working build per milestone
Step 4

Launch and support

I deploy it, hand over what your team needs to run it, and stay around for fixes after it goes live.

You get: a live product and a handover

Questions

Straight answers to what clients usually ask before we start.

Laravel and PHP web apps, APIs, dashboards, payment flows and AI features. I also do Shopify and WordPress work and Vue front ends. Small fixes and full platforms are both fine.

Yes. Several of my projects started from an existing codebase. I read it first, then change it one milestone at a time so nothing breaks.

In milestones. Each one has a clear deliverable and its own price, and I show working software along the way. I keep communication plain and in writing.

I am based in Punjab, India (IST) and work with clients across India and around the world. I can work any hours, including a good overlap with US and European teams.

Yes. AI coding tools help me move faster, and I test what ships. I also build AI features into products when they fit the problem.

Message me on Upwork or by email with the goal, the timeline and any links. I will come back with questions and a proposed set of milestones.

Contact

Let's build something.